written by Anisa A. Claire
Mailing lists may seem like a dated form of communication, but the truth of the matter is they’re not. Email accounts are linked to everything we do online. Though people may not be sending lengthy penpal letters like they did when email first came out, they are still checking it on a regular basis.
Email allows for more creative freedom than most social media sites in that you have more formatting options. In a post on Facebook, for example, you are stuck with the text above, picture below. Beyond that, you can’t change the size of your font, bold or use italics.
Having this option available is just another fantastic way to keep in touch with your audience. Personally, I use MailChimp and I really enjoy it. It’s easy to use, has a lot of functions, and is upgradable if you ever need something like automation. Automation is wonderful if you have more than one main email you need to send out to new subscribers.
One main thing to remember about an email list is to not over do it. Just like anything else, you don’t want to bombard inboxes. Set a maximum amount to send in one week, typically I wouldn’t send more than one or two, but depending on what kind of site you have, and what level of interaction there is, you may need to send more than that. Feel it out. If it’s strictly sales posts, definitely no more than one a week.
That brings me to my next point… you need to get a bit creative because if you only have one book for sale, there are only so many times you can send out an email trying to direct people to that book, right? This is where you need to think of other things you can send to stay in touch without seeming like that’s what you’re trying to do… if that makes sense. Also, it’s totally acceptable to send only one email per month. You don’t have to have a super strict schedule with it.
Setting one up is easy and something to consider if you’re planning on releasing a book, have already released a book, or are in the process of releasing a book. MailChimp isn’t the only option out there, but it is the one I have the most experience with and is why I recommend it. Browse around, though. You might find something that fits you better.
Hope this helped and happy mailing!
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