Don’t Write Off A Marketing Budget

written by Anisa A. Claire

You’ve written your story, taken the time to lay it all out, and now you’re ready to hit the ground running. Sell, baby, sell! Well, let’s take a few steps back and consider what you’re up against and why you may want to consider a marketing budget, small as it may be.

Yes, yes. I know. We’re all starving artists. We’re broke. We have no money and we want to be ‘that’ success story that rose from the ashes like a phoenix. Is that possible? Sure. I mean, anything is possible, but I wouldn’t be so quick to strike the marketing budget as a way to save.

If you look at almost any product available, you’ll notice one major thing they have in common… and that’s advertising. Very few people have successfully launched anything without investing some sort of money into it. It’s just the way it goes.

Now, you can, of course, soften the blow by doing much of the heavy lifting through time and energy. Remember, though, you are only one person and can only do so much. Marketing is a massive undertaking. If you have the time and the drive you can accomplish a lot without spending a penny. However, just think what you could do if you combined that energy with a bit of cash flow.

Like I said before, I know we’re all ‘broke’. Who isn’t? Even a lot of our customers are ‘broke’, but if you are determined you’ll find a way. Start returning bottles if you need to. Tuck that money in a dusty corner of your house while you’re writing your novel. Sell some items in your house that you’re not using anymore. Ask your family to send prepaid Visa cards for Christmas. Whatever it takes. Stash away a small chunk of change and then invest it in yourself. You’re worth it.

That brings me to my next point. If you want other people to spend their hard-earned money on your product then you, too, should be willing to invest in it. If it’s worth it for them to spend the money it’s worth it for you to do the same.

In a perfect world, we would spend our free time writing like hermits in a cave. We would toss our stories into the wind and a magnificent raven would swoop down and spread it to the masses, returning only with millions of dollars and thus the cycle would continue. In a perfect world… Life isn’t perfect.

Start with twenty dollars. Do a bit of research and you’d be surprised how far you can stretch that if you’re in the right place. Oh, I should have mentioned this is mainly directed at writer’s who are planning to self-publish. If you are accepted by a traditional publisher then they already have a major marketing budget. That, of course, doesn’t mean you get to sit back and not put in any effort… no, no. You’ll still be expected to do your part. It just won’t be a financial blow… or will it?

Remember, publishing houses are going to take their cut, right? You’ll make less per sale if you go that route but it’s a good gamble because there is a chance they’ll have the marketing power to sell way more books than you. In that case, taking a hit per book would be a payoff, but, none the less, a payoff.

Whatever you do, I wish you the best. It’s a tough journey but with enough planning, enthusiasm, and luck… you will find an audience for your writing. Hope this helped!


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